Rusks are one of the harder things to pack properly, because everything about them fights the pack at once. They are bulky, they are fragile and they are bone dry.
The side gusset handles the volume. The two folded side panels open out as the bag fills, so the bag takes a deep load and still sits square and rectangular on shelf instead of ballooning into a pillow. A squared-off pack faces properly, blocks cleanly next to its neighbours and does not waste shelf depth.
BOPP's stiffness does the protecting. The film holds its shape rather than collapsing onto the product, so the rusks are not crushed in handling and transit, and the bag reaches the customer with whole product in it rather than a bag of crumbs.
Clarity does the selling. Buyers of rusks look at the product before they read the label — the crumb, the seed, the bran and the colour of the bake all tell them what they are getting. BOPP is very clear and glossy, so the product shows honestly through the film.
The critical requirement, though, is moisture. A rusk that picks up humidity goes soft, and a soft rusk loses the customer for good. The pack has to keep water vapour out for the whole shelf life, through a South African summer, in a shop that may not be climate controlled. Where clear BOPP alone does not give you the margin you need, we move to a barrier structure. A Euroslot header for hook merchandising and a tear nick for clean opening are both standard options.